Better content starts with the right people.

Whether you need talent, content, or a full creator system, this is where it starts.

For Brands
For Creators

A talent system that runs itself. Content that never stops.

Not a platform. Not a marketplace. A boutique Melbourne agency that knows every creator in our network personally. Built on trust, not a search bar.

Our always-on system

01

The Always-On Creator System

A rotating monthly roster of creators, managed entirely by us. New briefs. New content. Every single month.

  • Hand-picked creators matched to your brand, niche, and audience
  • Briefs, outreach, approvals, and delivery handled
  • Usage rights sorted, content ready to post and run as ads
  • Monthly refresh so your content never gets stale

From $1,500/month · Month-to-month

Build Your Content System

02

UGC Campaigns

The difference between good UGC and great UGC is the brief. We write it.

  • Creator sourcing and matchmaking
  • UGC for organic social and paid ads
  • Seeding, gifting, and full campaign management
  • Usage rights and licensing handled

Custom quoted · One-off or recurring

Enquire about a campaign
Easiest way in

03

The Starter Pack

Most brands who start here come back for more.

  • 3 vetted UGC creators matched to your brand
  • Creative brief written by our team
  • Full management: outreach, approvals, delivery
  • Final content files + usage rights · 14 days

From $990 AUD · Creator costs included

Book The Starter Pack

04

Model Bookings & Shoot Days

A face that actually represents your brand, not a stock library browse.

  • Model casting from our Melbourne-based roster
  • Shoot day management and creative direction
  • Photographers, videographers, MUAs, stylists
  • Stills, Reels, and campaign assets ready to use

Custom quoted · Per shoot

Enquire about a booking

05

Event Activations

We fill the room with the right people, then capture all of it.

  • Event planning and activation management
  • Talent and guest curation
  • Branded digital invites + RSVP tracking
  • Live content capture

Custom quoted · Per event

Enquire about an event

( Not sure where to start? )

Here's the short version.

You want content every single month

The Always-On Creator System. A monthly creator pipeline that runs itself.

You want to test the water

The Starter Pack. Three creators, 14 days, $990. Real content, no commitment.

You need a model or talent for a shoot

Model Bookings. Real casting, not a stock library.

You have a launch, pop-up, or activation

Event Activations. We fill the room and capture everything.

You're a creator looking for paid brand work

Join the roster. We want to hear from you.

ALWAYS-ON CREATOR CONTENT

Never run out of content again.

Short-form videos made for socials and paid ads, ready to post, test and repurpose across your content mix.

Creators, models, & influencers, custom curated for your brand.

We source, brief, manage, and deliver creator and model content from outreach to final files. UGC, paid ads, organic posting, gifting, seeding, shoot days, and full campaign management.

We take care of:

  • Creator and model sourcing

  • UGC for organic and paid ads

  • Seeding, gifting, and campaign management

  • Usage rights and licensing

  • Shoot days and brand activations

Two women in stylish black outfits taking pictures of each other in a bright room with white curtains, a brick wall, and a wooden chair.

( Want to test it out? )

The UGC Starter Pack.

Three vetted creators. Custom-made brief. Delivered in 14 days. No retainer, no lock-in — just conversion-ready content.

Book The Starter Pack →
Spots limited each month

What's included

  • 3 vetted UGC creators, matched to your brand
  • Creative brief written by our team
  • Full campaign management: outreach, approvals, delivery
  • Final content files + usage rights
  • Delivered within 14 days
  • Creator costs included

Starting from $990 AUD

The right talent, ready when you are.

Let us take care of:

  • Model casting + sourcing matched to your brand and shoot aesthetic

  • Influencer outreach and creator partnerships

  • Shoot day management and creative direction

  • Full production crew: photographers, videographers, MUAs, and stylists

See our full talent gallery

  • Montana Lane

  • Young man with curly hair sitting on the floor near a window, wearing a navy T-shirt and white shorts, with tattoos on his arms.

    Lawson Mahoney

  • A young woman with long, wavy brown hair, green eyes, and wearing a white top and gold hoop earrings, standing against a plain light background.

    Lauren Velzen

  • A woman with long, wavy, blonde hair wearing a black long-sleeve crop top and a heart-shaped necklace, smiling softly against a plain white background.

    Charlotte Cody

  • A woman with black hair wearing a black top with a buckle detail stands in front of a neutral background.

    Joella Jackson

  • A young woman with long wavy blonde hair and light skin, wearing a black sleeveless top and gold jewelry, looking directly at the camera against a plain background.

    Kayla Thompson

  • A woman with long, wavy brown hair and makeup, wearing a dark gray sports bra and matching high-waisted leggings, standing against a plain white background.

    Angela Valenti

  • Jacinta Jones

    Jacinta Jones

  • A woman with brown hair styled in loose waves, wearing makeup, earrings, and a white dress with a plunging neckline and lace detail, standing against a dark background.

    Sarah Compston

  • A woman with dark hair tied in a bun, wearing a white sports bra with the word "STAX" on it, white drawstring pants, and a gold watch, standing against a plain wall with a camera hanging around her neck.

    Cinderella Hermosilla

  • A woman with long black hair wearing a black blazer and a black pinstripe top, standing against a white brick wall.

    Sarita Bonello

  • A woman with wavy brown hair and makeup, including eyeliner, eyeshadow, and lipstick, posing against a plain white background.

    Denai Win

  • Young woman with long dark hair wearing a black shirt, standing outdoors with green plants and wooden structures in the background.

    Jessica Pigott

  • A woman with long wavy brown hair, wearing a black tank top and shorts, sitting on concrete steps against a gray wall, holding sunglasses and wearing jewelry, looking at the camera.

    Risa Sith

  • Priscilia Goh

    Priscilia Goh

  • Person with short dark hair in a black blazer, no shirt, sitting on a stool, against a plain background.

    Jai Maddock

Bring your brand moment to life though our influencer event activations.

From concept to content capture, we plan the event and fill the room with the right people: influencers, models, and guests who make your activation matter.

We take care of:

  • Event planning + influencer activation

  • Branded digital invites + guest RSVP tracking

  • Talent and guest curation

  • Live content capture

Women gathered around a formal dining table decorated with flowers, wine glasses, plates, and food, in a decorated, elegant room with ornate wood-paneled walls.
A woman in a silver dress posing for a photo in a room with ornate, gold-framed mirrors and artwork. Someone is taking her picture with a phone, and there are gift bags on a table in the foreground.
A group of women gathered around a long dinner table decorated with flowers, candles, and blue patterned plates. They are engaging with their phones and enjoying food in an elegant setting.
Woman in pink dress standing on a black wrought iron staircase inside a decorated interior space.
Three women sitting together on a vintage floral sofa, dressed in elegant party attire, posing for a photo indoors.
Two women posing on a spiral staircase in an elegant interior setting, with one woman standing and looking at the camera while the other woman is sitting and looking to the side. The woman standing wears a sleeveless, shiny, silver dress, and the woman sitting wears a red see-through dress with a deep neckline.
Two women sit at a table during a celebration, one with blonde hair eating with a fork and the other with dark hair holding a glass of champagne, with food and menus on the table.
A woman with platinum blonde hair and blue eyes wearing a black dress with spaghetti straps, standing in an ornate room with antique decor, gold-framed paintings, and a black wrought iron staircase, as a person in the foreground takes a photo with a small digital camera. 
( Additional Services )
  • Gray radial lines pattern on black background.

    01/ FEED PLANNING

    For when you don’t need full social management but still want structure. We map out your feed, design mockups, and create a posting plan.

  • Four overlapping gray circles on a black background, arranged in a Venn diagram pattern.

    02/ SOCIAL MEDIA MANAGEMENT

    A done-for-you social media service: content strategy, caption writing, scheduling, community engagement, and content capture to ignite your growth.

  • A graphic design of a radiating sunburst pattern with multiple gray lines emanating from a central point on a black background.

    03/ ON-CAMERA GUIDANCE & COACHING

    We help with what to say, how to say it, and how to show up naturally — so filming feels easier, not forced.

  • Overlay of five gray elliptical orbits on a black background, with a small bright orb at the center.

    04/ BRAND LAUNCH SUPPORT

    We support launches by planning and creating the content needed before, during, and after launch.

  • A solid yellow background with no objects or details.

    01 / Discover

    We start with a call to learn about your brand, goals, and challenges. This is where we get clear on what you need and how we can help.

  • Plain yellow background with no distinct objects or features.

    02 / Plan

    From strategy to shoot planning, we map out the approach. This could be a content calendar, feed plan, or campaign roadmap depending on your package.

  • A blank yellow background.

    03 / Create

    We bring your content to life. From shooting Reels and stills to managing socials or briefing creators, this is where the magic happens.

( What makes us different )

Every agency says they know their creators. Here's what that actually means.

We know which creators are fast on brief and which ones need a follow-up. We know who performs on UGC versus who is better on a shoot day. We know the difference between 10K followers that convert and 80K followers that don't.

That's not something you get from a platform. It comes from being in the room, building real relationships on both sides.

The result: content that fits your brand, campaigns that don't go quiet halfway through, and creators who show up properly.
The AP Social team shooting content on set

QUESTIONS         ANSWERS

&

  • It depends on what stage you’re at. If you just need content, start with Content Creation. If you want us to handle posting and engagement too, Social Media Management is the go. And if you’re looking to expand reach, our Creator and UGC options are a great fit.

  • Yes. The listed packages are starting points, but everything we do is tailored. We’ll chat about your goals and put together the right mix for your brand.

  • That’s fine. You can book one-off content shoots, strategy sessions, or UGC projects without committing to a monthly package.

  • Our pricing gives you a clear range, but the final cost depends on scope. For example, extra locations, talent, or editing requests may shift the investment.

  • Not at all. We’ve worked with fashion, food, beauty, hospitality, and more. What matters most is that you want to show up online in a consistent and authentic way.

  • Book The Starter Pack if you want to move fast: three vetted creators and a custom brief, delivered in 14 days. Or get in touch and we’ll figure out the right starting point together. Either way, it starts with a quick call or an email to info@apsocialagency.com.au.

A woman with long brown hair wearing black sunglasses, a black blazer, and holding a clipboard, standing in front of a neutral curtain background.
See our services & pricing guide

✦  For Creators

Stop cold pitching. Start getting matched.

We're always looking for brief-ready, brand-aligned creators and models to join our Melbourne network. We manage the brand relationships and the opportunities. You focus on the content.

Join the Roster

Free to apply · Selective

When the right brief lands, we reach out. No platform to manage, no cold pitching, no awkward rate negotiations.

  • Paid UGC and influencer campaigns matched to your niche
  • Brand gifting and seeding opportunities
  • Ongoing brand relationships, not one-off collabs
Apply to join →

Creator Shoots

Portfolio and media kit

Build the portfolio that gets brands saying yes. Content shoots with real creative direction, not just raw footage.

  • Content shoot with creative direction
  • Stills, Reels, and lifestyle assets
  • Portfolio-ready deliverables
Enquire about a shoot →

Creator Toolkit

Coming soon

Everything you need to pitch brands with confidence, built around your actual value.

  • Personal bio and media kit
  • Rate card built on your real numbers
  • Brand pitch template
Join the waitlist →

✦  Get in touch

Let's build something that actually works.

Whether you're testing the water with three creators or building a system that runs every month, we're the team for it.

Book a Free Call →

info@apsocialagency.com.au · Melbourne, AU · @apsocialagency