SAYNE COLLECTIVE

SAYNE COLLECTIVE

The Challenge

Launching a new brand comes with a lot of moving parts. Sayne Collective set out to merge streetwear with a message of mental wellness and were looking for support to turn that vision into a cohesive launch across content, visuals, & strategy.

Solutions

  • Model Hire

  • Social Media Launch Strategy

  • Social Media Management

  • Content Creation

The Instagram Feed

Fashion brand Sayne Collective promotional collage featuring diverse models wearing casual clothing. Highlights include a 15% off storewide sale, Sayne branded t-shirts, mental health awareness topics, founder Katlyn introduction, and lifestyle inspiration content. Apparel shown in blue, black, and white color schemes with emphasis on comfort and style.

Video & Content Creation

Social Media Design Work

Promotional image featuring a person with blond hair wearing a dark t-shirt and light denim shorts, with large white text reading "SALE." A circular badge shows a discount on tees from $75 to $63.75. Text at the bottom provides a promo code "GIFT4US" for checkout and notes the sale ends tonight.
Group of five people wearing casual outfits with Santa hats and reindeer antlers, standing and sitting around a blue vintage car, with a Merry Christmas message overlay.
Man wearing sunglasses and a white graphic t-shirt, advertising a promotion with 15% off sitewide and free shipping, valid for one day
Promotional image for Sayne streetwear brand featuring a countdown of '03 days to go' until launch on January 12, 2024. Group of people in casual clothing beside a vintage car. Text highlights the brand’s focus on mental health advocacy.
Two people in casual clothing standing against a plain background, with promotional text about signing up for a VIP discount ending at 9 PM tonight. "Just 6 days to go" is also displayed.
Promotional image with text reading '01 more day!' announcing a launch for 'Sayne' on 01.12.24. Features people sitting on outdoor stairs, discussing the importance of mental health in their collection. Emphasizes mental wellness and self-acceptance.
Fashion advertisement featuring people wearing casual clothing like t-shirts and cargo pants in an industrial setting. Promotional text offers "Last Chance at 15% Off Sitewide" with free shipping, ending tonight. Promo code "GIFTONUS" is highlighted for a discount.
People wearing streetwear with an Instagram profile screenshot of "saynecollective," promoting sign-up for updates. Text highlights link location in bio, stating "Threads with Purpose" supporting veteran mental health via The Flannel Project AU.

Results (one month impact)

Social media analytics report showing reach and impressions. Account reach is 20,039 with 9.6% from ads. Followers contribute 2.8% and non-followers 97.2%. Total impressions are 69,405, up 78.4%. Content type breakdown includes posts with 13.8K impressions, reels with 11.3K, and stories with 2,651 impressions. Display includes toggle for followers and non-followers data.
Analytics dashboard showing Reels interactions with 558 total, a 27,800% increase. Breakdown includes 260 likes, 164 comments, 33 saves, and 101 shares. Tabs for Reels, Posts, and Stories are visible.
Screenshot of profile activity statistics showing data from October 15 to November 17. Total profile activity is 4,721, a 119% increase. Profile visits total 3,808, an 81.6% increase. External link taps total 913, a 1,590% increase.
A card displaying the number of followers as 1,276 with a green text showing a +32% increase compared to November 17.
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